Brian Fields

Development Designer

On his favorite packaging design

Call me crazy, but the original Microsoft Zune packaging was pretty great. I think it’s better than the five generations of packaging Apple has released since. Much less wasted space and better-quality presentation. It moved the bar higher for premium tech packaging.

On becoming a packaging development god

I majored in Computer Science, not because I wanted to be a computer scientist, but because I had to choose something. Life—and my parents—expected it. I went on to diligently ignore everything about computer science, while I taught myself Photoshop and realized I had a love for art and creation.

On innovative packaging

I obsess over touch, so it’s a fun surprise whenever I pick up a package and realize what I’m feeling compliments what I’m seeing. The paper sample with the suede finish sitting in front of me right now is pretty irresistible. 

On recharging

I love building with Lego. I still have the nine billion bins of Lego I had as a child, and I'm always adding to the collection.  I also enjoy video games, long walks, craft beer, and cinnamon rolls.